Writing Copy for Property Sold Over the Internet
Over the Web, there are millions of houses for sale from all over the world. Often times, you are confused on how to compete with their high-technology rendering and digital single lens reflex cameras, as well as professional content writers. Another problem would be telling the truth without causing displeasure (if your house is in a bad condition) or making the ugly sound pretty (in which case you can be sued for false advertising).
If you have blogger friends or people who can do the text for you, it would be an advantage but in case you do not, here are a few guidelines on writing copy for property sold over the Internet:
Bend the truth but do not lie
Your online article could be presented as evidence against you if the house fails on the expectations you have created in your advertisement. If your residence is a fixer upper or something that is in need of extensive and intensive repairs, do not make it sound like it is in perfect condition or ready for moving in. Use phrases like “in need of TLC” or “you might need paintbrushes and hammers” or “needs slight improvement”.
Specifics versus flowery words
Use numbers carefully. You can use words like “large” or “spacious” to describe something that you cannot measure. If you already know the total land area and you feel like disclosing that information, you may do so. Just remember that a lot of people may read your write-up, including those with ill intentions.
Most important details: contact number, address and price
The most common mistake people make when selling over the Web is that they forget contact details, as well as stating the location of the or property. The price should be presented as a margin, or you can simply place “negotiable”.
However, if your house is beyond the state of repair and could not be sold for any price, you might consider real estate flipping. Feel free to read the other articles in this site for more ideas about this venture.
